FHM Malaysia

FHM Malaysia – “Good News for Men”

FHM is a highly respected men’s lifestyle ‘Superbrand’.

FHM has brand values that mean something:

1) Hot
FHM is Hot and stylish, but never pornographic or degrading to women.

2) Funny
Humour is the glue that binds FHM together.

3) Useful
FHM is loaded with practical information and advice from experts.

4) Relevant
FHM reflects the real lives, interests and concerns of its readers.

FHM delivers – for modern men wanting to make the most of their lives; it is a comprehensive encyclopedia.

Men take pride in collecting FHM magazines, and for many it’s like a “brother” who they look to for advice and inspiration.

FHM Malaysia

Voted Best Men’s Magazine in Malaysia in 2009 and 2010! (Source: A+M Magazine.)
The only men’s lifestyle magazine to be officially audited, making it the best selling magazine of its genre.
Reader profile: Approx 85% male; mostly read by 18- to 24-year-olds; over 30% of them earn between RM4,100 and RM5,000 per month.
Has a thriving online presence at fhm.com.my and a vibrant social community on Facebook (29,712 fans and growing – more fans than all of FHM’s competitors’ Facebook page fans combined). Efforts are also underway to create an impactful presence on Twitter.

Sections

Access
A microcosm of the whole of FHM, it sets the tone for the rest of the issue. Often includes stories/news on the quirky and the weird, as well as jokes from readers and comedians.

Filter
An in-depth selection of reviews by experts – on movies, TV, music, video games, DVDs, cars and gadgets. Also often features interviews and/or photo shoots with local and international celebrities, from sportspeople to actors to singers/bands and musicians.

Features
FHM’s features are legendary and created by some of the best magazine journalists in the world.

Upgrade
Upgrade Style – useful advice, ideas and information by the best people in the fashion business.
Upgrade Fashion – FHM uses real people rather than male models in realistic surroundings.
Upgrade Features – heavily researched information and advice on health, travel, grooming, careers, food, finance and more.

Promotions
FHM owns unique global promotions like the ‘100 Sexiest Women in the World’ and the ‘Girl Next Door’ competitions.

FHM International
We currently have a brand footprint in over 30 countries. FHM is sold in over 40 countries and published in nearly 30 languages – more than any other men’s magazine.